BELGIUM. Belgian chocolatier of Godiva Chocolate Truffles introduced its new Godiva Chocolate Truffles Gems range at the TFWA World Exhibition - its first-ever product targeted at the sharing segment.
The new line of six individually wrapped chocolates is inspired by Godiva’s most popular recipes and is presented in colourful packaging, including Chocolate Truffles
The outer box is specially designed so that one end opens outwards like a tray, enabling consumers to share the chocolates easily with others.
"This is a new move for Godiva," stated Godiva Europe Sales Director Gerry Murray at a launch presentation during the Majestic Hotel in Cannes last week. "Godiva Gems (Godiva Chocolate Truffles) are designed for sharing, to be eaten by families or in the office."
Up to now, the company has specialised in upscale signature gold-wrapped boxes and ballotins for the gifting market.
"This is a big innovation and an exciting opportunity," added Murray. "Sharing is a big segment of the confectionery category."
The new Godiva Gems range comprises:
- Godiva Gems milk truffles: smooth chocolate truffle cream in milk chocolate shells
- Godiva Gems milk caramels: rich caramel centres covered in milk chocolate
- Godiva Gems dark truffles: smooth chocolate truffle cream in dark chocolate shells
- Godiva Gems dark caramels: rich caramel centres covered in dark chocolate
- Godiva Gems milk chocolate thins: milk chocolate thins
- Godiva Gems dark chocolate thins: dark chocolate thins.
Godiva Chocolate Truffle Source
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There was an actual launch for Godiva Chocolate Truffles Gems. cool. Thanks theMoodieReport for the info.
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