Brussels airport duty-free operator Belgian Sky Shops (BSS) has welcomed the success of a joint promotion with confectionery supplier Godiva for the launch of the limited-edition Truffles Dessert collection in March. The event took place in both terminals at the airport throughout the launch month and included a high-visibility stage in terminal B, mock truffle footsteps across terminals A and B, and large window displays in the retailer’s shops.
Full-time sales promoters were also employed to offer customers samples of the new products and supportive advertising ran on the cover of the airport’s Skydeals duty-free magazine and on departure/gate screens in both terminals.
BSS purchasing manager Hans Darmont said: “The theatre dedicated to the launch of Godiva’s Truffles Dessert line at Belgian Sky Shops was original and highly innovative. This terrific installation was a perfect fit to explain the concept and caught the attention of any passers-by. A result of an excellent cooperation between the teams at Godiva and Belgian Sky Shops made the launch of this delicious product a tremendous success.”
Godiva travel-retail manager North Europe Bettina Van Buynder added: “Together BSS and Godiva have implemented a highly creative promotional concept at the airport. Travellers were enticed by the luxurious and relaxing ‘home setting’ within a hectic airport environment. This unusual approach helped us to draw attention to the launch of our limited-edition Truffles Dessert collection. Sales results also met our ambitious objectives, greatly assisted by the BSS staff, who were valuable ambassadors of this collection to shoppers.”
Godiva Chocolate Truffles News
________________________________________
Woah! another graet reason from Godiva Choclates, makers of the godiva chocolate truffles to visit euroupe.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment