Godiva Chocolatier is bringing its 'ground breaking' new travel retail exclusive Gems and Tablets (multi-packs) Collections to the Duty Free Show of the Americas next month, where it is focusing on building its business in The Americas and Caribbean.
The company adds that future focus will also include developing shop-in-shop locations, personalized space and fixtures to support the continued growth of the Godiva brand as a whole.
At this year's show Godiva will be presenting its Gems Collection which is aimed at travellers looking for a gift for friends and colleagues. Exclusive to travel retail, the collection features three varieties: Gems Truffles, Gems Caramels and Gems Thins, each available in rich milk or dark chocolate.
The presentation consists of brightly coloured jewel tone boxes, featuring an original 'click-click' lid. Once released, the chocolates empty into the cavity of the lid for sharing among family and friends. Godiva says the Gems Collection is made with the 'finest cocoa' and helps to broaden the availability and accessibility of Godiva's high quality chocolate, which it describes as 'a real and exciting leap forward for the company'.
Godiva Gems will be available from February 2010 in Travel Retail exclusive boxes, containing a single variety of truffles, caramels or thins.
SHARING AND SELF TREAT
Meanwhile, Godiva Chocolate Tablets are aimed at sharing and self consumption with a selection of four tablets, each with a high cocoa content. These include: Sweet seduction Milk Chocolate, which is described as a creamy smooth milk chocolate made with 31% cocoa, accented with hints of caramel; a dark chocolate symphony 72% Dark Chocolate; Opposites attract 72% Dark Chocolate with Almonds; and embark on a dark experience 85% Extra Dark Santo Domingo. The latter is the darkest dark chocolate in the range made with cocoa beans originating from the Caribbean island of Santo Domingo.
The Tablets are available from February 2010 for individual purchase, or exclusively in travel retail in multi-packs. Godiva Chocolatier can be found on stand number 733 at the IAADFS show.
Godiva Chocolate Truffles News
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Great!!! New Godiva Chocolate truffles collection.. yehey!
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